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BRAND/ WASEEM KHADRA
Project
Fashion Campaign Photography | Brand Storytelling
Brand
Scope
Creative Direction | Art Direction | Concept Development | Location Scouting | Photography | On-Set Direction | Post-Production | Editing & Color Grading
Location
Sinai Peninsula
ABOUT
Waseem Khadra is a Cairo based fashion brand for men who lead with quiet confidence grounded in comfort, integrity, and self-awareness. His work blends heritage with modern design, personal stories with cultural identity. Born in Sharqia and shaped Cairo’s contrasts, Waseem’s vision is clear: to bring Arab and African creativity into the global fashion conversation – confidently, unapologetically, and on its own terms.
INSIGHT
For Waseem Khadra, clothing is more than design – it’s identity. His collections explore how culture, environment, and personal story shape the way we wear and experience fashion.
OUTCOME
The pieces stop being objects and become an extension of the person wearing it – rooted, present, connected. Not against the environment, but in conversation with it.
